MY PHILOSOPHY
Curiosity around people and their narratives. Instinct and experience combined to reveal hidden truths.
An often unconventional approach to leveraging your brands and products. This is what
drives me and fuels my dialogue with your targets. In a nutshell: ProDialogue.
And what can I do for you?
MY PROPOSITION
Identification of potential and derivation of strategic consequences. I will support you, your brand, your product, your team, depending on your issues.
Psychological Market Research
Classic, time-tested methods
- Depth interviews, focus groups
- Ethnographical methods (in-homes, diaries)
- Consumer observations
- Shop-alongs
- Usability tests
Innovative methods for more in-depth research issues
- Hypnosis and trance techniques
- Kinaesthetic/kinetic techniques
- NLP formats (Dilts, Walt Disney, Meta Models)
Inspirational Workshops
Creating input
- Supporting innovation processes
- Kick-off workshops
- Devising concepts for brand positioning, advertising, product and packaging design
Developing and evaluating
- Ideation and innovation workshops
- Co-creation
- Consumer clinics
Analysing and deriving strategies
- Working together to evolve results and solutions from there search process
- Planning action-oriented implementation measures
Advice and Support
Unblocking your team
- Planning and implementation of market research projects
- Sparring during product and brand development from conception to launch
- Desk research
- Competitive analysis
Strengthening your team
- Talks and coaching sessions to share market research know-how
- taff training in communication, interviewing and moderation techniques
ABOUT ME
Petra Deutsch
Master of Business Administration (Dipl.Betriebswirtin) and NLP Master.
Active in Market Research for more than 25 years, and passionately self-employed since 1998.
I work with an interdisciplinary team of highly experienced market researchers from different backgrounds in sociology, psychology, ethnology and business administration.
What is it that drives me? Constantly breaking new ground with my clients. Working as part of a team in mutual trust and esteem. Not just a job, but a truly fulfilling vocation.